Market Development and Executive Support
Market Analysis
- Assess and then define scope of market demand
- Customer segmentation and deployment options
- Assist merger/acquisition targeting and due diligence
- Legal setup in China including partner sourcing
Operational Planning
- Build budgetary and risk frameworks
- Develop roadmap for product piloting and wider deployment
- Determine brand positioning and plan marketing campaigns
- Work with headquarters staff to produce Chinese quality frameworks
Continuous Improvement
- Innovation of technical means to distribute content
- Identifying and extending marketing channels (online and offline)
- Developing methods to consolidate market share
- Evaluation of program effectiveness (analysis and analytics)
